Mark J. Belokonny asserts that it is biblically and theologically sound to market the church of Jesus Christ in culturally relevant ways. Looking at this controversial issue with the eyes of a church growth pastor, Mark responds to several of the most common criticisms of church marketing in his article Biblical and Theological Issues of Church Marketing.
Belokonny, M. J. (1997). Biblical and Theological Issues Of Church Marketing. Journal of the American Society for Church Growth, 8(2), 39-68. Retrieved from https://place.asburyseminary.edu/jascg/vol8/iss2/4