Clothing has been shown to have a quantifiable effect on the perceptions of research subjects in a variety of contexts. This study seeks to establish whether this general principle applies to Christian evangelism. While subtle, the study finds that the wearing of a clerical collar leads to measureable differences in the rate at which specific sorts of people approach an evangelist to discuss religion. Wearing a collar increases the rate of engagements with men and nonChristians, relative to wearing business casual clothing. Conversely, wearing a collar leads to fewer engagements with women and Christians. Possible explanations and applications of this disparity are discussed.
Curry, E. A. (2016). The Practical Effects of Clerical Clothing on Evangelism: A Quantitative Study. Great Commission Research Journal, 8(1), 104-114. Retrieved from https://place.asburyseminary.edu/gcrj/vol8/iss1/7