Abstract
This research addresses the central question: How can the church adapt to reach and disciple Generation Z in a way that speaks to their distinctive experiences and needs? To answer this question, the paper will first explore Gen Z’s defining characteristics and then examine how various organizations, particularly for-profit organizations, engage this emerging generation. Finally, the study will highlight innovative ministries gaining significant traction with Gen Z, offering insights and models for broader church applications.
Recommended Citation
McMahan, B. (2024). Innovations in Engaging the Next Generation Towards Discipleship and Mission. Great Commission Research Journal, 16(2), 19-39. Retrieved from https://place.asburyseminary.edu/gcrj/vol16/iss2/2
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