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Abstract

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey of Seventh-day Adventist schools, this research seeks to identify the most-used social media platforms and most appealing types of content so Christian churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth and young adults, defined as people 15 to 24 years of age.

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