The philosophy and the strategy of the Church Growth Movement are focused on the homogeneous unit principle, people movements, receptivity, and the use of the social sciences to establish principles and methods.
Towns, E. L. (1995). Church Growth-- “Quo Wadis - whither goest thou”. Journal of the American Society for Church Growth, 6(1), 121-134. Retrieved from https://place.asburyseminary.edu/jascg/vol6/iss1/12