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Abstract

Modern technology has ushered in a third era of communication—secondary orality. The literate West and oral Majority World represent two polarized societies. As awareness of orality grows, technology must be part of the developing approaches to ensure continued effective ministry. Technology-based oral ministry strategies are the best way to bridge the gap between the Western literate and Majority World oral contexts. This paper will discuss characteristics of the third communication era, including inadequacies of current ministry approaches, the biblical basis for technology-based oral strategies, and implications of secondary orality in alternative ministry strategies’ development and implementation.

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