The number of Americans (“nones”) who do not identify with any religion continues to grow at a rapid pace with Millennials leading the way. Is this growing trend a cause for concern? This article argues that it is cause for great concern and that churches cannot keep doing what they’ve always done if they expect to reach this unique cultural group. Nones are spiritual but not religious and are very different than seekers. In order to reach nones for Christ, churches must 1) Become mission minded; 2) Focus on conversion growth; 3) Educate themselves on this new group 4) Utilize the front door of the church; 5) Build loving relationships; and 6) Learn from churches that are successfully reaching nones – namely The Church of Eleven22, Mosaic Church and Mecklenburg Community Church.
Page, D. (2015). Rise of the "Nones". Great Commission Research Journal, 7(1), 14-27. Retrieved from https://place.asburyseminary.edu/gcrj/vol7/iss1/3