Research Methods, Churches, Church Growth, Data Collection


To better understand behaviors, beliefs, and attitudes in churches, survey research can be very useful, especially to test a hypothesis that we believe to be true. Before creating a survey or questionnaire, the phenomena being examined need to be well understood and appropriate measures chosen. The items included in the survey need to measure the concepts desired and should be clear and unambiguous. The survey should be laid out to motivate maximum participation and minimize biased responses. This article provides many principles for how to accomplish these goals and to ensure that the research undertaken is credible.