This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey of Seventh-day Adventist schools, this research seeks to identify the most-used social media platforms and most appealing types of content so Christian churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth and young adults, defined as people 15 to 24 years of age.
Bocala-Wiedemann, T. J. (2022). Social Media as a Tool for Evangelism Among Youth and Young Adults. Great Commission Research Journal, 14(1), 19-34. Retrieved from https://place.asburyseminary.edu/gcrj/vol14/iss1/2